American fashion designer and entrepreneur Liz Claiborne has died.
While in high school, I don’t think I ever used the word, ‘brand’, however by my senior year there was a clothing line that I had half enveloped myself in, that soon became ‘my brand’, and that brand would be Liz Claiborne.
In about my first year of undergrad, my girlfriend was looking around my wardrobe, trying to find a single article of clothing that was not ‘Liz Claiborne‘. With no luck. She was incredulous. I was immersed.
Now we were students in art school and Liz Claiborne wasn’t ‘edge’, not even close to ‘radical’. But you know, I don’t think anyone else realized this about me. I never made a conscious decision to ‘only wear Liz Claiborne‘, but I did.
Why?
- simple and attractive designs
- DROP-DEAD GORGEOUS FABRICS
- not particularly expensive
- NO VISIBLE LABEL
That’s right, no label or logo on Liz Claiborne’s clothing. Ralph Lauren/Polo was all the rage around other environs, and that guy just can’t get his logo in your face enough. I have some Polo socks now, one sock (not pair) has like 10 Polo logos embroidered on it.
So ‘Liz‘, as my mother called her, was my brand. I loved Liz’s clothing because it was restrained and sophisticated, AND I didn’t have to advertise her just by getting dressed.
In recent years I have lived in Japan, and ‘Liz‘ is unavailable and unknown here. I wear other brands now, and I can definitely say that I don’t feel much affinity to them. They are not ‘me’.
Thank you Liz Claiborne.
Charlie Rockwave
Rockwave Development Team
This thing IS GONNA ROCK!
Skype me!: charlie.rockwave
www.aiping.jp
